Create your own unfair market advantage. See how we can help

Oz Inflatable Kayaks

Oz Inflatable Kayaks September 11, 2017Leave a comment

Challenge

Emily from Oz Inflatable Kayaks had an older style website which was slow, buggy and not very user friendly. TMMJ was engaged to create a new fresh site, that loaded faster, was maintained automatically and was easy to navigate. Oz Inflatable Kayaks sells a range of inflatable kayaks at a higher price point (but amazing products!), so showcasing the products was key.

Solution

Using TMMJ’s website services, we built a brand spanking new website for Oz Inflatable Kayaks. This website included loads of great functionality such as a product finder (via a quiz), landing pages, eCommerce, automated product review collection (post purchase), external data feeds, pixels, analytics and much more. The site was heavily customised based on both the old website and Emily’s requirements.

Emily Says ...

I was really struggling earlier in the year. My e-commerce website wasn’t converting and I kind of knew why, but I couldn’t seem to get anything done about it.

My previous web developer was uninterested in helping me – every time I would ask for a fix or a change, I would have to wait 3 weeks only to be told it couldn’t be done or shouldn’t be done (there was a wide range of excuses).

What’s worse is the site load time was horrendous – in January, our busiest month of the year, it was nearly 30 seconds!

I am not a techie myself, so I felt pretty helpless and frustrated.

And I kept asking myself – why am I the one chasing this up? Why isn’t my web developer looking at these stats and giving a damn?? Doesn’t she care what is going on with the website that she built?

So I started shopping around and was told several times that it would be cheaper and quicker to re-build the website from scratch.

Matt and his team did the job within about 3 weeks I think, which was a vast improvement on the 12 months it took to get the previous website live…

Of course, things are never 100% perfect when you launch a new website, but the big difference with Matt is that he ANSWERS THE PHONE WHEN I CALL and then quickly fixes the problem.

That shouldn’t be amazing, but in this industry full of cowboys, it is.

I finally feel like I have affordable, competent technical support. What a relief!

This means I can focus my energy into marketing (which is the most important thing for a business owner to be doing), not faffing around with websites…

Matt Says ...

We had loads of fun working with Emily. There was a clear picture from the start with some creative space to do something new. We must have spoken to Emily nearly every day (sometimes multiple times in a day!) to get the site perfect. It was an absolute blast working with Emily and we look forward to working with her more in the future.

Leave a Reply

Your email address will not be published. Required fields are marked *